THE NOTEBOOK AUDIT #01
What a decade of packaging colours reveals about changing consumers, culture and brand positioning.
Over the last decade, colour in Indian facial care has evolved from communicating product benefits to communicating brand meaning.
Where white, blue, green and pink once dominated the category, today’s landscape reflects a broader visual vocabulary shaped by ingredients, aspirations, premiumisation and self-expression.
This audit explores how colour codes have changed between 2015 and 2025, the consumer shifts behind those changes, and three emerging visual patterns shaping the category today.
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